After an artist has created and left an urban intervention in the public space, he/she is unaware of the people passing it by. In addition, most passers-by don't expect to encounter and interact with this work of art. That’s why we like to speak of the accidental public of urban interventions.
Both this accidental public and the interventions tend to have a strong connection with the space they are in. For example in the suburbs of many large cities, like Rio de Janeiro, there is a lot of street-art with powerful messages that reflect local life. However, these interventions seem to mainly interact with an accidental public that is already familiar with its message because they live in that same space.
With this project we from The Public Space Gallery aim at spreading these powerful, space-bound messages over their natural borders. Imagine for example that these same artworks pop up in the city center of Amsterdam instead. Or in a remote city in France. Or what if an intervention that was designed to be made in São Paulo would pop up in Singapore, Atlanta, or Johannesburg? What kind of interactions would emerge? And would this art increase bystanders’ consciousness about the messages that they convey? What happens when you reach an other accidental public? That's what The Switch is about!